TedX AlpharettaWomen

Case Study - Mobile View Enhancement (pdf)

Summary and Approach

Project Overview:TEDx Alpharetta Women is an annual event that aims to empower and inspire women by providing a platform for thought-provoking talks and discussions. The mobile design platform is a crucial touchpoint for attendees to access event information, connect with speakers, and engage with the TEDx community.Heuristic Evaluation Methods:

1. Visibility of System Status:
   • Ensure clear feedback on user actions and loading times, allowing users to understand the system's status at all times.
2. Match Between System and the Real World:
   • Use language, icons, and navigation that align with attendees' real-world understanding of the event and its topics.
3. User Control and Freedom:
   • Provide intuitive navigation and clear exit options to allow users to backtrack or leave the app effortlessly.
4. Consistency and Standards:
   • Ensure uniformity in design elements, layouts, and terminology throughout the platform, promoting a coherent user experience.
5. Error Prevention:
   • Implement validation mechanisms to prevent common errors, such as double booking or registration failures.
6. Recognition Rather than Recall:
   • Reduce the need for users to recall information by providing context and clear labels for actions and navigation elements.
7. Flexibility and Efficiency of Use:
   • Enable power users to navigate the platform efficiently by offering shortcuts and advanced features.
8. Aesthetic and Minimalist Design:
   • Maintain a visually appealing, clutter-free design, focusing on content and usability.

UX Design Principles:

1. User-Centered Design:
   • Place the user at the core of design decisions, ensuring the platform caters to their needs and expectations.
2. Mobile Responsiveness:
   • Optimize the platform for mobile devices, ensuring seamless navigation and readability on small screens.
3. Consistency in Design:
   • Implement a cohesive design language throughout the platform, including typography, color schemes, and iconography.
4. Accessibility:
   • Ensure the platform complies with accessibility standards, making it inclusive for all users, including those with disabilities.
5. Content Hierarchy:
   • Organize content with a clear hierarchy, highlighting key information about events, speakers, and schedules.
6. Intuitive Navigation:
   • Streamline navigation to allow attendees to effortlessly find event details, connect with speakers, and engage with the community.
7. Engagement Features:
   • Include interactive elements to keep users engaged, such as Q&A sessions, live polling, and social media integration.

Expected Results:

1. An intuitive and responsive mobile platform that aligns with users' expectations and knowledge.
2. A visually appealing and accessible design, ensuring a seamless user experience.
3. Reduced error rates and enhanced user control, leading to a frustration-free experience.
4. Improved engagement through interactive features and real-time event updates.

Conclusion:By applying heuristic evaluation methods and adhering to fundamental UX design principles, the mobile platform for TEDx Alpharetta Women is expected to provide attendees with an exceptional and effortless user experience. This initiative emphasizes the importance of user-centric design, mobile responsiveness, consistency, and accessibility, ultimately ensuring that attendees can fully engage with the TEDx Alpharetta Women community.